London, UK – 03 July, 2023 – Praesto Consulting UK Ltd has completed the acquisition of Emprisia Limited, a leading UK based Salesforce implementation consultancy. The acquisition represents Praesto’s 3rd in the last 15 months, as the consulting group continues its growth trajectory and enhancement of service offerings for customers.  

Founded in 2017 by Pip Dudrah, Gareth Antcliff and David Cairns, Emprisia are Salesforce Implementation experts that have delivered projects for nearly 100 organisations. Their Impressive roster of clients includes BAFTA, Hive, The Royal Photographic Society, as well as Fauna & Flora International.  

Growing its Salesforce practice has been a strategic goal for Praesto to  become the leading specialist CRM/CX consultancy in the UK;  as Salesforce and its ecosystem of partners are estimated to generate $1.6 trillion in new global corporate revenues by 2026.   

Jem Ranson, CEO, Praesto Consulting Group, said; ‘I am delighted to welcome Pip, David and Gareth and the rest of the Emprisia team into the Praesto family. Emprisia are an extremely strong team with a laser focus on delivering the best solutions possible for their customers, which has cultivated an enviable reputation for delivering complex Salesforce projects and the status of being a key Salesforce partner.’ Ranson continued, ‘Their deep platform experience adds a host of new capabilities to our existing Salesforce team which will help drive new growth in this important market for us. Praesto have long been a leading Tableau partner, since Salesforce acquired Tableau, we are in a fantastic position to deliver across multiple technologies for our growing customer base.’ 

The three Emprisia founders said of the acquisition:We are incredibly proud of what we have built and together with the wider team, we are thrilled to be taking this forward with Praesto. We are looking forward to continuing our commitment to customers, partners and Salesforce and also incredibly excited to be exploring the additional scale and broader services that this will open up for them. Both Emprisia and Praesto have a strong heritage of working with nonprofit customers and membership organisations and we are excited to continue this as part of Praesto’s Salesforce Practice, whilst also being focussed on other key industries.’  

The acquisition expands Praesto Consulting Group’s team to 145+ delivery specialists. Emprisia will join the Praesto UK business with the existing management team running its Salesforce Practice alongside, Paul Sexton as the UK Managing Director.  

The acquisition of Emprisia by Praesto Consulting UK Ltd is effective immediately. The financial terms of the deal have not been disclosed. 

About Emprisia Consulting: Emprisia is a Salesforce implementation partner founded in early 2017 by Pip Dudrah, Gareth Antcliff and David Cairns. Emprisia helps its customers improve their businesses, streamlining processes & data through strategic advice, system reviews and full implementations of Salesforce. Using best practices, both in what & how we deliver, we balance best-in-class thinking with practical application. 

About Praesto Consulting: Praesto Consulting delivers IT consultancy to global clients with offices in London, New York, San Diego, Paris, Dublin, Rotterdam, and Lisbon. They specialise in Customer Relationship Management (CRM, Customer Experience, Data Strategy, Data Insights, and Enterprise Performance Management (EPM). Clients come to Praesto for their heritage and expertise; they stay because of their commitment to successful project delivery and the reputation for being the trusted experts.